Understanding Twitter For Business
A great way to build your business online is through social media strategies. One of the most popular is using Twitter for business. It’s a great way to get the word out about your products, services and corporate culture.
Let’s ask the question: What appeals to you about Twitter? Is it sharing information in bursts of twitter-bites; knowing you are connected and staying connected; showing some personality or simply expanding your twitter universe.
The reasons that prompt you to use Twitter in your personal life can also effectively be applied to the corporate world as well and lead to web success. Companies that are open and approachable, offer a nice look and feel, and tweet valuable information for customers will gain followers and expand their corporate culture. Here are several suggested ways to promote your company using Twitter:
1. Corporate Happenings
Twitter is a perfect vehicle to spread the word about special events, awards, or business successes. If your company won a best service award, Tweet it; if an employee did something outstanding – even if it is not work related – Tweet it; if your company is opening a new territory or breaking ground in an expansion mode, Tweet it. But don’t just Tweet your horn, do it with some panache.
2. The Culture of People
Twitter fits in well with groups of employees. They should be active in their professional communities (i.e. marketing, software, engineering, sales, etc.) and promote their corporate culture. People want to be associated with companies that are full of knowledgeable and energetic people. Show them what life is like at your work environment.
3. Industry Insights
Many companies are using Twitter not only as a place to talk about their organization but their industry. If there are some events that promote your products and services or act as a get together for industry professionals, let people know and Tweet it. If there are industry developments concerning an important issue or project, update followers and keep them informed.
4. You’re in Good Company
Be smart. Recognize your employees and Tweet about how you are taking care of them – from providing healthcare, exercise programs, special recognition, diversity, or anything that puts a human face to your corporate culture. It’s not just about getting the job done and making money – it’s also about the people you employ.
5. Customer Recognition
Being a social network, Twitter is about communication and useful information. We’ll start seeing companies share more of their own and their clients’ successes. The Web Success Team recently attended an online marketing and SEO conference where people shared information during the event. In fact a promotion was held where an after party sponsored by Zappos used Twitter as the only way of getting invited. It was the buzz of the conference for two days leading up to the party (which didn’t disappoint either).
6. Be Responsive
Twitter is an excellent customer service vehicle. But the trick is to be responsive. Remember instant gratification. But it isn’t only how fast you respond, it is how you respond as well. The tone should be helpful and friendly and remember, it is about personality – yours and your company’s. You are on the job and you want to represent your company and its culture in a favorable light.
7. Get Feedback
Twitter is an excellent resource to get feedback on a certain promotion or event so you can do it even better. You can even ask your followers what they would like to see in their tweets. People love to give their opinion and believe it can matter. Companies that reach out and respect their followers’ comments and suggestions will gain more traction in the marketplace and keep and expand their universe. Remember, it’s all about communication and responsiveness. People count and you should care about them.
Conclusion
Twitter is a force to be recognized and will only grow in use and popularity. We don’t need to rely on talking heads to give us news or useful information. We can get it from the original source. That is a powerful medium and message. So whether it is an individual talking about their job or about their company culture, Twitter can help promote business in new and innovative ways in as little as 140 characters. Each company has a message to get out, and Twitter is an effective and growing tool to give businesses a completely innovative way to tell their stories.
More information about "Understanding Twitter For Business" http://www.thetwittereffect.us
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